Data

Write-up on 43rd SSP Annual Meeting, 2021 The Society for Scholarly Publishing (SSP) hosted its 43rd Annual Meeting at the end of May. It was their first all-virtual meeting and was an organizational triumph. TrendMD was proud to sponsor the keynote speech by Dr. Joseph M. Williams, “Fighting Racial Inequity…

TrendMD and JMIR conducted a 4-week randomized control trial showing increased Mendeley saves for articles promoted with TrendMD. Back in 2016, we published a study showing TrendMD’s efficacy at increasing pageviews for JMIR articles (49% increase in article views for 500 articles given a $250 budget). Of course, one…

Why Social Media Isn’t an Effective Way to Promote Scientific Articles Social media is a powerful way to promote mass-market content and increase exposure. Facebook in particular has a content-friendly algorithm that rewards users for writing articles, with a preference for long-form ones. For all these reasons, you might…