Unless you’ve been living under a rock over the last few years, you know content is king and online content marketing is the new black. Particularly when it comes to science, good content is incredibly effective. It boosts awareness, drives citations, and if revenue is your thing, great content…

Having great content on your journal or blog is essential if you want to attract readers, build trust, and ultimately drive impact and citations. But, even if you have excellent content, it will be of no use unless you can get that content in front of the right audience. While…

For better or for worse, scholarly authors care about Impact Factor. While there is certainly a lot of buzz these days about “altmetrics,” the fact remains, the Impact Factor is a top consideration when authors are selecting a journal to publish in. So the question is: what can scholarly publishers…

There are now greater than 5,000 new peer-reviewed articles published across over 27,000 online journals, daily. With all this new content and competition for attention, what's your plan to ensure your publications get the visibility necessary for generating impact? In case you missed it, here are 7 strategies…

We've added a new cross-publisher promotion feature that makes it easier for you to grow your online readership and boost article usage. Here's how it works: After installing TrendMD, you now have the option of distributing links to the most engaging scholarly content from your journals and blogs, by automatically…