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Define your goals and a strategy
Before starting your TrendMD campaign(s), make sure to clearly define your campaign goals. With clear goals in mind, you will better able to optimize and determine where you can make improvements. You will always be able to answer the question of "How successful is my TrendMD campaign?" - then implement updates if needed.
What would you like your content to do for you? Are you a new journal publisher looking to create buzz around your content? Are you an established publisher, looking to expand your audience while getting the most page views per visit possible? Are you a pharma company who has launched a new drug and looking to drive more awareness amongst HCPs?
Whatever the case may be, make sure that you are clear on your goals at the outset of your TrendMD campaigns.
Be as specific as possible
If you can, quantify your goal. If you want as many pageviews as possible - do you want to see an average of 2 page views per click? 5? If you want TrendMD users to sign up for your website - how much are you willing to pay per conversion/what is your CPA (Cost Per Action) goal? $20? $50?
Prepare your strategy
Based on your campaign goals, you will be able to prepare your initial TrendMD campaign strategy. Your campaign targeting, content and creatives, and tracking should all be set up in line with your goals.
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